Embracing Affinity-Based Ads and Blockchain Solutions for a Personalized User Experience
As social media platforms have shifted their focus from news feeds centered around users' direct connections to a more personalized experience based on affinities and interests, the advertising landscape within mobile games has yet to catch up. This post explores how embracing affinity-based advertising, adopting social media trends, and leveraging blockchain technology can enhance the in-game ad experience for mobile gamers and improve the overall user experience.
The Social Media Trend - From News Feed to Affinity-Based
Social media platforms have evolved to prioritize content based on user's interests, behavior, and preferences. This shift is driven by personalization, content discovery, influencers, creators, and community building. By adopting this affinity-based approach, platforms have seen increased user engagement, exposure to diverse content, and stronger connections with like-minded individuals.
Current State of Advertising in Mobile Games
In mobile games, advertising often feels intrusive and disconnected from the gaming experience, leading to user dissatisfaction and lower ad engagement. To improve the ad experience and user satisfaction, the gaming industry must embrace the affinity-based social media trend and create more engaging and relevant ads.
Connecting Affinity-Based Ads and Blockchain for a Personalized Mobile Gaming Experience
To enhance the in-game ad experience for mobile gamers, parallels can be drawn between the social media shift and mobile game advertising while integrating blockchain technology for a seamless and personalized experience:
Personalized ads: Just as social media platforms analyze user data to provide personalized content, mobile game advertising can leverage user data, such as in-game behavior, preferences, and interests, to display relevant ads. Blockchain can enable secure storage and sharing of user data for personalization while maintaining user privacy.
Content discovery and community building: Mobile games can introduce a variety of ads that align with gamers' interests and encourage players to join forums, groups, or events related to their gaming preferences. Blockchain-based platforms can facilitate decentralized communities within the gaming ecosystem, where users can share and monetize gaming-related content securely and transparently.
Influencer marketing: Mobile game advertising can incorporate influencer marketing, with popular gamers or content creators promoting relevant products or services within the game. Smart contracts on the blockchain can automate influencer payments and ensure transparent and fair compensation.
Reward systems: Blockchain-based tokens can be used in mobile game advertising to reward users for their ad engagement. This is similar to how social media platforms have introduced various reward strategies. The Basic Attention Token (BAT) is an example of a blockchain-based rewards system for ad engagement.
By embracing affinity-based advertising, adopting social media trends, and leveraging blockchain technology, the mobile gaming industry can enhance the in-game ad experience for mobile gamers and improve the overall user experience. This innovative approach has the potential to not only improve user satisfaction but also drive sustainable revenue growth for game developers and advertisers alike.
